When they meet in 2005, Luise & Franck already imagine the concept of their own clothing line for men. Two years later, rich in their experiences and know-how, they create their own label.
Their bias is audacious : to reconcile elegance and creativity in a male changing environment. Their clothes are a reflection of a contemporary evolution of the very definition of masculinity in which emotion and fragility finally raise. Therefore, they imagine an uncomplexed man who dares novelty without losing his masculinity.
The architecturally structured cuts, the sharpness of the details carefully spread and the volume's harmony are the trademark of these out of the ordinary designers who want to communicate a strong identity through their stylistic choices.
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luise & franck